Chinese travellers are changing

January 29, 2019
Industry News
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Is Hong Kong ready? 

Few of us who live in Hong Kong are unaffected by tourism.  As the largest contributing market for inbound tourists (over two thirds of overnight visitors in 2018), mainland China understandably attracts the most interest from businesses involved in this sector. Following a period of softening, inbound numbers are again on the rise, presenting more opportunities for airlines, hotels, theme parks, retailers and brands. 

To find out what makes urban Chinese tourists tick and what it means for Hong Kong, Kantar HK assembled a panel of experts from across the tourism sector – Hospitality, Air travel, journalism, brand consultancy and Media and asked them about emergent issues driving the future of Hong Kong’s Inbound Tourism Sector. This was then followed up with a short survey  of 300 people in four mainland cities to quantify what tourists seeks from a holiday experience in APAC and how they perceive Hong Kong against seven other destinations and what matters most in their choice of where to take a holiday.

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