Comscore Digital Snapshots: E-commerce in the Asia-Pacific Region

August 20, 2020
Industry News
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This snapshot summarises the e-commerce’s online footprint, as of June 2020, in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, the broader Asia-Pacific region as well as worldwide averages for benchmarking purposes.

Scope: Our analysis covers websites and mobile apps from e-commerce pure-plays (for example Lazada), as well as brick-and-mortar retailers and manufacturers (for example Uniqlo) which feature an online store.

Top line observations:

Table 1: The proportion of consumers who visited an e-commerce site or app decreased in June 2020 in most APAC countries, relative to May 2020 and June 2019.

Table 2: India stands out in terms of the number of e-commerce sites or apps that reach more than 1% of the country’s digital population. Taiwan stands out in terms of number of sites or apps that reach more than 10% of the country’s digital population, which reflects the broad acceptance of e-commerce within the country.  

Table 3: Globally, Amazon leads the charge in e-commerce – no surprise there. Looking at smaller regions, we see for example that Shopee is making good progress in South-East Asia, as are national players in each individual country (e.g. Lazada in Singapore).

Table 1. Reach of e-commerce as of June 2020. 

Source: Comscore MMX Multi-Platform, Total Audience, June 2020.

Table 2. Market competitiveness and consumer adoption of e-commerce as of June 2020. 

Source: Comscore MMX Multi-Platform, Total Audience, June 2020.

Table 3. E-commerce movers and shakers as of June 2020.

Source: Comscore MMX Multi-Platform, Total Audience, June 2020.

* Worldwide Rollup represents the summation of the following individually reportable Mobile Metrix and MMX Multi-Platform geographies: United States, Canada, Argentina, Australia, Brazil, Chile, China, Colombia, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Norway, Singapore, Spain, Taiwan, United Kingdom and Vietnam.

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