Comscore Expands Currency Relationship with Nexstar Media Group
January 10, 2019
Industry News
Content Provided By:
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marketing@comscore.com
Multi-year agreement brings Comscore’s linear and non-linear measurement to all Nexstar markets
RESTON, VA, Jan. 10, 2019 – Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a multi-year agreement with Nexstar Media Group (Nexstar). Effective January 1, 2019, Comscore will serve as a currency and measurement provider to all Nexstar markets, including the markets Nexstar acquired from Media General. As part of this expanded partnership, Comscore will deliver a new local cross-platform currency to seamlessly capture audience insights across local linear TV, mobile, desktop and over-the-top (OTT).
Pursuant to the terms of the agreement, and consistent with Nexstar’s commitment to deliver seamless cross-platform marketing solutions to local and national advertisers and brands, Nexstar will be one of the first broadcasters to deploy Comscore’s advanced cross-platform data attribution and audience measurement across its broadcast and digital platforms including linear TV, mobile, and desktop devices, including OTT content consumption. Comscore plans to begin integrating linear and digital datasets in local TV markets in 2019. In addition to Nexstar leveraging Comscore’s enhanced local market data, as part of the agreement and its continued commitment to local broadcasters, Comscore will also immediately accelerate the expansion of its over-the-air (OTA) survey*. This expansion will provide the industry with more representative, actionable and competitive insights into local OTA and OTT viewing behaviors.
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------------
marketing@comscore.com
Multi-year agreement brings Comscore’s linear and non-linear measurement to all Nexstar markets
RESTON, VA, Jan. 10, 2019 – Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a multi-year agreement with Nexstar Media Group (Nexstar). Effective January 1, 2019, Comscore will serve as a currency and measurement provider to all Nexstar markets, including the markets Nexstar acquired from Media General. As part of this expanded partnership, Comscore will deliver a new local cross-platform currency to seamlessly capture audience insights across local linear TV, mobile, desktop and over-the-top (OTT).
Pursuant to the terms of the agreement, and consistent with Nexstar’s commitment to deliver seamless cross-platform marketing solutions to local and national advertisers and brands, Nexstar will be one of the first broadcasters to deploy Comscore’s advanced cross-platform data attribution and audience measurement across its broadcast and digital platforms including linear TV, mobile, and desktop devices, including OTT content consumption. Comscore plans to begin integrating linear and digital datasets in local TV markets in 2019. In addition to Nexstar leveraging Comscore’s enhanced local market data, as part of the agreement and its continued commitment to local broadcasters, Comscore will also immediately accelerate the expansion of its over-the-air (OTA) survey*. This expansion will provide the industry with more representative, actionable and competitive insights into local OTA and OTT viewing behaviors.
Continue Reading
