Discover Engaging Storytelling with Business Impact - Conversation with HSBC and SCMP Compass

March 24, 2021
SCMP Updates
South China Morning Post has launched SCMP Compass - a sophisticated integrated content platform designed for users to directly source the entire English archive of South China Morning Post and The China Mail since 1845.

With over 14-million articles, photos, videos, infographics and podcasts available at your fingertips, SCMP Compass can help you implement a well-rounded content strategy, add context to your business storytelling, improve your brand perception, and activate your brand story in a relatable way.  
Today we are pleased to announce the second webinar will be held on 16 April, 2021 (Friday), to give marketers, PRs and leaders more ideas how to utilize archives to engage with your audience and drive impactful business success.

Heritage storytelling at HSBC

Helen Swinnerton, Regional Head of Archives ASP and Thomas Warren, Manager, History and Art ASP from HSBC will introduce the group’s Archives and illustrate, using some of the eventful programmes and promotions they have done, how they’ve turned the archives into a living, breathing part of the bank’s story and created a crucial repository of Hong Kong’s history.

Embrace your brand legacy with SCMP Compass

Vincent Lee, Associate Director, Syndication & Licensing, SCMP will introduce SCMP compass and how it adds value to fit your business needs and bring you more campaign ideas via over 175 years of content about Hong Kong and China, including the full archived content of The China Mail, an English newspaper that was published in Hong Kong from 1845 to 1974. The China Mail covered the news in Hong Kong and China from the Qing Dynasty, British governance, and Hong Kong colonial life over a century ago.

Register today for this free webinar to learn how HSBC leverages their Hong Kong heritage brand story resulting in business success and how SCMP Compass can help build your brand story. 
About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.