Discover Engaging Storytelling with Business Impact - Conversation with HSBC and SCMP Compass
March 24, 2021
SCMP Updates
South China Morning Post has launched SCMP Compass - a sophisticated integrated content platform designed for users to directly source the entire English archive of South China Morning Post and The China Mail since 1845.
With over 14-million articles, photos, videos, infographics and podcasts available at your fingertips, SCMP Compass can help you implement a well-rounded content strategy, add context to your business storytelling, improve your brand perception, and activate your brand story in a relatable way.
Today we are pleased to announce the second webinar will be held on 16 April, 2021 (Friday), to give marketers, PRs and leaders more ideas how to utilize archives to engage with your audience and drive impactful business success.
Heritage storytelling at HSBC
Helen Swinnerton, Regional Head of Archives ASP and Thomas Warren, Manager, History and Art ASP from HSBC will introduce the group’s Archives and illustrate, using some of the eventful programmes and promotions they have done, how they’ve turned the archives into a living, breathing part of the bank’s story and created a crucial repository of Hong Kong’s history.
Embrace your brand legacy with SCMP Compass
Vincent Lee, Associate Director, Syndication & Licensing, SCMP will introduce SCMP compass and how it adds value to fit your business needs and bring you more campaign ideas via over 175 years of content about Hong Kong and China, including the full archived content of The China Mail, an English newspaper that was published in Hong Kong from 1845 to 1974. The China Mail covered the news in Hong Kong and China from the Qing Dynasty, British governance, and Hong Kong colonial life over a century ago.
Register today for this free webinar to learn how HSBC leverages their Hong Kong heritage brand story resulting in business success and how SCMP Compass can help build your brand story.
With over 14-million articles, photos, videos, infographics and podcasts available at your fingertips, SCMP Compass can help you implement a well-rounded content strategy, add context to your business storytelling, improve your brand perception, and activate your brand story in a relatable way.
Today we are pleased to announce the second webinar will be held on 16 April, 2021 (Friday), to give marketers, PRs and leaders more ideas how to utilize archives to engage with your audience and drive impactful business success.
Heritage storytelling at HSBC
Helen Swinnerton, Regional Head of Archives ASP and Thomas Warren, Manager, History and Art ASP from HSBC will introduce the group’s Archives and illustrate, using some of the eventful programmes and promotions they have done, how they’ve turned the archives into a living, breathing part of the bank’s story and created a crucial repository of Hong Kong’s history.
Embrace your brand legacy with SCMP Compass
Vincent Lee, Associate Director, Syndication & Licensing, SCMP will introduce SCMP compass and how it adds value to fit your business needs and bring you more campaign ideas via over 175 years of content about Hong Kong and China, including the full archived content of The China Mail, an English newspaper that was published in Hong Kong from 1845 to 1974. The China Mail covered the news in Hong Kong and China from the Qing Dynasty, British governance, and Hong Kong colonial life over a century ago.
Register today for this free webinar to learn how HSBC leverages their Hong Kong heritage brand story resulting in business success and how SCMP Compass can help build your brand story.
