Who are using publishers' data?

December 18, 2020
SCMP Updates
SCMP Lighthouse presents the Data Pioneers Series - A glimpse into APAC industry leaders’ perspectives on all things related to advertising data.

In this episode, partners from Magnite, Xaxis and Matterkind talk about the types of data that publishers offer for targeting and if they use publishers' data themselves.

This is the last episode for 2020, more episodes will be released in 2021 - Stay tuned!

For more information, contact us at lighthouse@scmp.com

Watch previous episodes:
Ep. 1 - Why do advertising leaders use data for activation?
Ep. 2 - What values do advertising leaders see in using publishers’ first-party data?
Ep. 3 - Challenges of activating data in Southeast Asia
Ep. 4 - Does localised data matter?
About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.