Does localised data matter?

December 11, 2020
SCMP Updates
SCMP Lighthouse presents the Data Pioneers Series - A glimpse into APAC industry leaders’ perspectives on all things related to advertising data.

We have invited partners from Fifty-five, Mirae Asset and the South China Morning Post to share their views on the importance of localised data and some key areas to consider when activating it.

New episodes will be released every Friday - stay tuned!

For more information, contact us at lighthouse@scmp.com
About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.   
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