Businesses are increasingly leveraging content marketing to attract customers, reaching them via numerous channels with tailored content that maximises engagement. SCMP's Content Specialists help brands connect with readers through advertiser-driven content and world-class editorial quality. These Specialists bring new perspectives to amplify a company's brand voice, providing unparalleled insight, editorial excellence and the deep reach of multi-dimensional platforms. On November 30, SCMP joined other storytelling gurus at the Content 360 Conference organised by Marketing Magazine, showcasing how SCMP's Native Advertising connects with sophisticated consumers when, where and how they prefer. To learn more about how SCMP Advertising and Marketing Solutions cut through the digital clutter and reach readers with compelling content, call 2565 2435 or email advertising@scmp.com.