ESF celebrates 50 years in Hong Kong

December 18, 2017
SCMP Updates
The English Schools Foundation commemorates milestone with a website and custom published book.

With 22 schools and comprehensive extra-curricular programmes, the English Schools Foundation (ESF) is the largest provider of English-medium international education in Hong Kong. The ESF sought assistance from the SCMP Advertising and Marketing Solutions team to commemorate its 50th anniversary, resulting in online and offline productions.

SCMP created a sponsored content channel online called “ESF The First 50 Years” on, offering digital content to chronicle five decades of service to the Hong Kong community.

SCMP produced a tangible offline keepsake in the form of a custom published book, “ESF The First 50 Years,” covering historical milestones, profiles on the schools and their staff, student achievements, stories of interest, and other topics.

The SCMP team handled all aspects of the 244-page book publishing, including dozens of English interviews all conducted by the SCMP’s world-class editorial team, write-ups, book design, printing, online marketing, physical circulation and distribution, and project management for these myriad tasks.

This limited edition book is available at all ESF locations and bookstores across the city.
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services. 

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms. 

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us