ESF celebrates 50 years in Hong Kong
December 18, 2017
SCMP Updates
The English Schools Foundation commemorates milestone with a website and custom published book.
With 22 schools and comprehensive extra-curricular programmes, the English Schools Foundation (ESF) is the largest provider of English-medium international education in Hong Kong. The ESF sought assistance from the SCMP Advertising and Marketing Solutions team to commemorate its 50th anniversary, resulting in online and offline productions.
SCMP created a sponsored content channel online called “ESF The First 50 Years” on scmp.com, offering digital content to chronicle five decades of service to the Hong Kong community.
SCMP produced a tangible offline keepsake in the form of a custom published book, “ESF The First 50 Years,” covering historical milestones, profiles on the schools and their staff, student achievements, stories of interest, and other topics.
The SCMP team handled all aspects of the 244-page book publishing, including dozens of English interviews all conducted by the SCMP’s world-class editorial team, write-ups, book design, printing, online marketing, physical circulation and distribution, and project management for these myriad tasks.
This limited edition book is available at all ESF locations and bookstores across the city.
With 22 schools and comprehensive extra-curricular programmes, the English Schools Foundation (ESF) is the largest provider of English-medium international education in Hong Kong. The ESF sought assistance from the SCMP Advertising and Marketing Solutions team to commemorate its 50th anniversary, resulting in online and offline productions.
SCMP created a sponsored content channel online called “ESF The First 50 Years” on scmp.com, offering digital content to chronicle five decades of service to the Hong Kong community.
SCMP produced a tangible offline keepsake in the form of a custom published book, “ESF The First 50 Years,” covering historical milestones, profiles on the schools and their staff, student achievements, stories of interest, and other topics.
The SCMP team handled all aspects of the 244-page book publishing, including dozens of English interviews all conducted by the SCMP’s world-class editorial team, write-ups, book design, printing, online marketing, physical circulation and distribution, and project management for these myriad tasks.
This limited edition book is available at all ESF locations and bookstores across the city.
