Essential insights from top research agencies
July 26, 2017
SCMP Updates
Global research agencies, Kantar Millward Brown and Kantar TNS, have partnered with SCMP Advertising and Marketing Solutions to provide our advertisers and marketing partners with the latest market insights, global research and consumers habits via content on advertising.scmp.com. With Kantar’s hotly-anticipated 2017 BrandZ Top 100 - the most comprehensive study into brand value, grounded in attitudinal data from more than 3 million consumer interviews - recently published, four insightful articles are now available on our website. These include a look at:
Southeast Asia – Proliferation of mobile facilitates market entry
Unicorns — Disruptive product ideas transform into high-value global brands
Cars: Selling cars remain priority, as brands invest in change
To view all the articles visit latest news or contact us to find out more.
Southeast Asia – Proliferation of mobile facilitates market entry
Unicorns — Disruptive product ideas transform into high-value global brands
Cars: Selling cars remain priority, as brands invest in change
To view all the articles visit latest news or contact us to find out more.