Global perspectives: Digital trends to watch in 2021
February 3, 2020
Industry News
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Societal changes due to the pandemic are creating new challenges for brands seeking to anticipate and capitalise on emerging consumer behaviours. This report sets out to quantify some of the trends that have played out in 2020, while assessing their implications for 2021, and beyond.
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[email protected]
Societal changes due to the pandemic are creating new challenges for brands seeking to anticipate and capitalise on emerging consumer behaviours. This report sets out to quantify some of the trends that have played out in 2020, while assessing their implications for 2021, and beyond.
Some of the aspects covered in this report are:
- Comparative analysis of advertising on TV and digital platforms.
- Multi-platform usage and behaviours.
- Consumption patterns of category-specific content.
