Global perspectives: Digital trends to watch in 2021

February 3, 2020
Industry News
Content Provided By:


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marketing@comscore.com

Societal changes due to the pandemic are creating new challenges for brands seeking to anticipate and capitalise on emerging consumer behaviours. This report sets out to quantify some of the trends that have played out in 2020, while assessing their implications for 2021, and beyond.

Some of the aspects covered in this report are:

  • Comparative analysis of advertising on TV and digital platforms.
  • Multi-platform usage and behaviours. 
  • Consumption patterns of category-specific content.
Download the report now
 
About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry‚Äôs emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.