Global State of Mobile

November 5, 2019
Industry News
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Audiences around the world are shifting their behaviors to be more mobile-oriented than ever before. But what are the underlying dynamics driving mobile media and app activity amongst consumers?

Comscore's 2019 “Global State of Mobile” report looks at the global mobile ecosystem to highlight trends and emerging opportunities.

Key topics covered in the report include:

  • Trends in mobile audience behavior across key markets in North America, Europe, Latin America, and Asia
  • Deep dives into up-and-coming app categories in the U.S., including ride sharing, mobile ordering, gaming and online retail
  • A look at what’s changing in mobile use habits in the U.S.
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Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit