HKT Goes 'Native' to Make A Connection
The SCMP's native advertising channel provides a unique way for businesses and readers to connect over the long-term through influential, relevant advertiser-driven content presented in the newspaper's editorial house style. Building on a relationship established with the SCMP over many years, HKT has taken advantage of this special native connection through the Premier Living section of SCMP.com since 2015 to reach out to readers with the latest stories on interior design, furniture and gadgets, while exploring technologies and trends to create a dream home. The channel runs across all the SCMP's digital platforms and is supported by content specialists who ensure the content is always targeted and engaging. Discover how to 'channel' your marketing with the SCMP by calling 2565 2435 or emailing [email protected] today.