Hong Kong researchers build tool to predict personal details from photos on social media

November 29, 2017
Industry News
Content Provided By:

Raymond Yeung
[email protected]

Team from University of Science and Technology says system can predict consumer behaviour

Researchers at a Hong Kong university have developed technology that can predict details about social media users by analysing the pictures they share online, without accessing their personal or sensitive information.

The tool, they say, will help to better predict consumer behaviour and tailor advertisements to specific users.

The researchers, from the University of Science and Technology, claim their algorithm is up to 60 per cent more accurate than similar prediction tools.

The technology, already employed in food and lifestyle mobile apps, could be further developed to make pre-emptive recommendations based on health and consumer patterns, the researchers said.

The team dismissed privacy concerns for the tool, insisting all data would be collected in the public domain or with the users’ consent.

The implications of using “big data”, referring to the vast amounts of information posted online each day, has become a buzzword amid the government’s push to develop Hong Kong into a smart city.

Continue Reading 

The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP’s headquarters are in Hong Kong, where it is the city’s newspaper of record. Our teams span Asia and the United States, working together to connect with news consumers around the world. We are committed to informing and inspiring through journalism of the highest standards. 

Against the backdrop of shifting discovery and consumption behaviour, SCMP reaches users across distributed media platforms such as SCMP.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper. ​In addition to the South China Morning Post broadsheet, we also publish the Sunday Morning PostPost MagazineSTYLE and This Week In Asia​​SCMP.com, attracts millions of readers and generates tens of millions of page views per month, providing a perfect channel for our advertisers to reach a worldwide audience.

For further information, please contact us