How are SCMP readers reacting to all the health-related news content?

January 14, 2021
SCMP Updates
The Covid-19 pandemic has been having a huge impact on the media landscape around the world. How are the South China Morning Post readers reacting to all the health-related news content in particular?

The latest Content Report – Health examines SCMP’s reporting on related topics and looks at trends as the pandemic developed from April to September 2020. The report highlights the articles and relevant topics that attracted readers to SCMP and the general sentiment of the coverage.

By downloading the report, you will learn about:
  • The months that health-related content consumption peaked and the topics that drew readers in
  • How engaged health-related SCMP news readers were compared with the average news content
  • The overall sentiment of SCMP readers regarding health news and more
Download the report now
About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.