How did Morning Studio give a lift to Hong Kong’s tech start-up Elevator Pitch Competition 2019?

December 17, 2019
SCMP Updates
South China Morning Post’s dedicated branded content arm creates dynamic video report and article to boost annual event’s global reach

Hong Kong – ranked as one of the world’s leading financial centres – is known around the world as an attractive innovation and technology hub for entrepreneurial talent and investors.

It is home to numerous start-up initiatives and a thriving investor community  – backed by billion-dollar investment from the Hong Kong government – with the Hong Kong Science Park playing a vital role in this evolution.

The park is administered by the Hong Kong Science and Technology Parks Corp (HKSTP) – a public body set up in 2001 – which has built a vibrant ecosystem that connects stakeholders, nurtures science talent and facilitates collaboration.

November’s Elevator Pitch Competition 2019 (EPiC) – an annual international event where finalists pitch business ideas during a 60-second lift ride in Hong Kong’s tallest building, the International Commerce Centre – is one of HKSTP’s comprehensive incubation programmes.

With more than 70 per cent of this year’s 126 finalists – competing in the categories of Artificial Intelligence & Robotics, FinTech, Health Technology and Smart City – coming from overseas, the South China Morning Post (SCMP), with its global readership, was seen as the ideal media partner. 

This year’s fourth edition of the competition – designed as a platform to compete, co-create and exchange – attracted a record 650 entries from 48 countries and cities, up 10 per cent compared with last year’s event.

More than 1,000 entrepreneurs, venture capital firms, angel investors, industry players, incubators and accelerators watched as the finalists –  start-ups with less than US$10 million in funding that launched less than five years ago – battled it out for prizes totalling more than HK$1 million (US$128,000). 

The 10 best firms had the chance to give a three-minute pitch on stage to a panel of judges, including investors and industry leaders. 

HKSTP called on Morning Studio, SCMP’s dedicated branded content arm, to capture the high-energy event – both visually and in words – by producing an action-packed and informative post-event video and crafting a branded article. 

SCMP reported that the EPiC competition showed why Hong Kong remains attractive to tech start-ups – despite the city’s current challenges, including the pro-democracy protests and long-running US-China trade war. 

The article highlighted how the city’s ’s abundant talent and capital pool and robust infrastructure continue to  attract and scale newly established international businesses.

SCMP also published a print ad and shared the branded content on its digital and social channels, including the SCMP Focus newsletter and SCMP Facebook and LinkedIn pages.

Are you ready for a Morning Studio pitch? We’d love to share with you our ideas about how to increase the reach of your target audience and accelerate your brand message. 

However, you can rest assured that your business will receive more than 60 seconds of our time. 

Contact the Morning Studio team now to learn about the different creative channels they can offer. Our diverse resources and renowned expertise will provide you with the best brand marketing results.
About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.
Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.
For further information, please contact us