How did SCMP property news perform in the first quarter of 2021?

September 8, 2021
SCMP Updates
Discover what content themes resonated most with Property readers of the South China Morning Post (SCMP) between January and March 2021.

Download the free quarterly report to learn about
  • Where most of SCMP Property readers were from 
  • What news topics these readers were closely following
  • The shift in interest in Property during the Covid-19 pandemic
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The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.