How do SCMP readers react to technology related content?

April 14, 2021
SCMP Updates
Discover what content themes will resonate with tech readers of SCMP.

The latest report takes an in-depth look at the SCMP’s tech coverage in the second half of 2020. It uncovers emerging topics among SCMP readers, despite the continued influence of the pandemic on tech reporting.  

Download the free report to learn about:
  • SCMP readership trends in the technology vertical
  • Major topics that captured the attention of global audiences
  • Trending technology themes during the captioned period
  • Shift in interest during the pandemic: popular search terms that have outrun “Covid” and more...
Get your report now!
About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.