How does the deprecation of cookies impact the wall garden?

February 18, 2021
SCMP Updates
SCMP Lighthouse presents the Data Pioneers Series - A glimpse into APAC industry leaders’ perspectives on all things related to advertising data.

Would the deprecation of cookies mean even more money for the walled gardens? In the latest Data Pioneers Series, we have experts from Index Exchange, Meiro and SCMP share their view on the subject. 

For more information, contact us at lighthouse@scmp.com

Watch previous episodes:
Ep. 1 - Why do advertising leaders use data for activation?
Ep. 2 - What values do advertising leaders see in using publishers’ first-party data?
Ep. 3 - Challenges of activating data in Southeast Asia
Ep. 4 - Does localised data matter?
Ep. 5 - Are you using publishers' data?