How important is contextual advertising in the post-cookie world?
February 26, 2021
SCMP Updates
SCMP Lighthouse presents the Data Pioneers Series - A glimpse into APAC industry leaders’ perspectives on all things related to advertising data.
We've asked Fifty-five, Singapore Press Holdings and the South China Morning Post to share their views on the importance of contextual advertising.
For more information, contact us at [email protected]
Watch previous episodes:
Ep. 1 - Why do advertising leaders use data for activation?
Ep. 2 - What values do advertising leaders see in using publishers’ first-party data?
Ep. 3 - Challenges of activating data in Southeast Asia
Ep. 4 - Does localised data matter?
Ep. 5 - Are you using publishers' data?
Ep. 6 - How does the deprecation of cookies impact the wall garden?
We've asked Fifty-five, Singapore Press Holdings and the South China Morning Post to share their views on the importance of contextual advertising.
For more information, contact us at [email protected]
Watch previous episodes:
Ep. 1 - Why do advertising leaders use data for activation?
Ep. 2 - What values do advertising leaders see in using publishers’ first-party data?
Ep. 3 - Challenges of activating data in Southeast Asia
Ep. 4 - Does localised data matter?
Ep. 5 - Are you using publishers' data?
Ep. 6 - How does the deprecation of cookies impact the wall garden?