How important is contextual advertising in the post-cookie world?

February 26, 2021
SCMP Updates
SCMP Lighthouse presents the Data Pioneers Series - A glimpse into APAC industry leaders’ perspectives on all things related to advertising data.

We've asked Fifty-five, Singapore Press Holdings and the South China Morning Post to share their views on the importance of contextual advertising. 

For more information, contact us at lighthouse@scmp.com

Watch previous episodes:
Ep. 1 - Why do advertising leaders use data for activation?
Ep. 2 - What values do advertising leaders see in using publishers’ first-party data?
Ep. 3 - Challenges of activating data in Southeast Asia
Ep. 4 - Does localised data matter?
Ep. 5 - Are you using publishers' data?
Ep. 6 - How does the deprecation of cookies impact the wall garden?
About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.