IAB Singapore Smarty Pants Quiz Night 2018

September 18, 2018
SCMP Updates
SCMP teams participated in a pub quiz in Singapore organised by the Interactive Advertising Bureau.

Organised by IAB Singapore, the Interactive Advertising Bureau’s presence in Singapore, the annual Smarty Pants Quiz Night offers a fun episode of intellectual frivolities to test the participants’ knowledge in a wide range of areas, including popular media. IAB Singapore aims to be the region’s primary resource for digital advertising and regularly invites regional media experts to join its activities. This year, SCMP was invited to the quiz, held Tuesday, 28 August, 2018, at local German brewery Paulaner Bräuhaus inside the Millenia Walk retail complex.

SCMP had the honour of winning one of the rounds in the pub quiz. One of the three SCMP teams, Inkstone, took the prize of the Bonus Round (free tickets to an Oktoberfest night dinner at Paulaner Bräuhaus). The other two SCMP teams were Abacus and Goldthread, with the three teams named after SCMP’s newest editorial products. Our guests from Leverate Agency and media Shop enjoyed the night as well.
"Leverate girls loved the great beers from Paulaner and most importantly we enjoyed the knowledge sharing with industry professionals amid the laughter and sumptuous food! We hope to do this again any time!"

Dawn Chan, SCMP international business director, was recently nominated to the IAB Content Committee​, and the quiz night gave SCMP team members an additional opportunity to join other regional media experts to reinforce global network relationships and leverage mutual knowledge and resources on digital advertising and content marketing.

Contact our SCMP’s international sales team stationed in Singapore and learn how we can help your content marketing to benefit from SCMP’s regional and global presence and reach.

Email: [email protected] Tel: (65) 6734 8628


About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

For further information, please contact us