Ian Hocking honoured as one of Campaign Asia’s ‘40 Under 40’

November 30, 2020
SCMP Updates
Ian Hocking, SCMP’s vice-president of digital, was named one of this year’s “40 Uunder 40” for Campaign Asia’s annual list of standout figures in the Asia-Pacific’s media and marketing communications industries.

The honourees were announced online at campaignasia.com after being chosen from more than 200 nominations from industry leaders across the region. Each of the 40 individuals has been found to demonstrate undeniable business achievements and a passion for driving their industry forward.

Having worked in the media industry for more than 15 years, Hocking has become a leading voice of the publishing and adtech communities.

“I'm deeply honoured to be recognised by my peers and colleagues,” Hocking said of his selection to the 40 Under 40 list.  

Hocking is passionate about raising adtech standards and taking marketing to the next level. Since joining SCMP in 2018, he has been tasked with developing partnerships and proprietary adtech solutions that enable the company to compete with established news brands around the globe.

Under Hocking’s leadership, the company this year launched SCMP Signal, a proprietary brand suitability tool, in addition to SCMP Lighthouse, Asia’s first publisher-built, first-party audience insight and activation platform. This enabled SCMP to demonstrate the value of its global audience to clients and also democratise data throughout the organisation.

These proprietary tools not only boosted SCMP’s programmatic revenue by over 300 per cent and increased its viewability by 32 per cent year-on-year (YOY), but they also addressed client concerns such as viewability and brand safety.
About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.