Infographic: How to Gain and Retain Canadian Automotive Market Share in 2019

February 26, 2019
Industry News
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It’s been a tumultuous time for Canadian automotive, and marketers more than ever need an informed strategy to capture and hold on to market share.

To succeed and thrive in this ecosystem, automotive manufacturers need to understand the marketplace, plan marketing efforts for optimal results and measure the success of their campaign once complete.

Only Comscore offers the breadth and depth of data Canadian automotive manufacturers need to reach their target consumers as effectively and efficiently as possible. Download the infographic for insight into capturing and retaining Canadian automotive market share in 2019.

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Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit