SCMP held the International Schools Festival 2018 at the JW Marriott Hotel in Admiralty on September 15, bringing together students, parents, and educators to share information and insights on admission and curriculum for international schools, learning centres, and other institutions of learning in Hong Kong.

Created for local and expat parents alike, this event was the latest in SCMP’s continuing series of informative education events providing opportunities for education organisations to reach targeted audiences, and for parents to garner information and interact with education experts from schools of interest, all in one convenient location.

Major challenges the SCMP team overcame to make this event a success included arranging for a variety of international schools to take part, driving attendee registrations, and inviting expert speakers.

To raise awareness and attendance for the event, the SCMP team leveraged house and external promotions across the board, including using eDMs, print ads, SCMP’s Facebook page and partner channels. The impressive exhibitor line-up was a big audience draw itself.

In managing the event, SCMP also handled on-site booths and the production and printing of an International Schools Guide Directory.

More than 65 exhibitors and nearly 2,000 attendees participated in the popular event.

To learn more about upcoming education events, and how your brand message can benefit from SCMP’s education sector offerings and platforms, including the dedicated Education section on SCMP.com, simply contact us.