Introducing Data Pioneers Series

November 20, 2020
SCMP Updates
SCMP Lighthouse presents the Data Pioneers Series.

The series aims to offer a glimpse into advertising industry leaders’ perspectives on all things related to data in Asia-Pacific. 

In the first episode, we have asked our partners from Matterkind, Mirae Asset, and The Trade Desk why they use data for activation.


New episodes will be released on a weekly basis - stay tuned!

For more information, speak to us at [email protected].
About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.