Is there a usable alternative to third-party cookies?
March 11, 2021
SCMP Updates
SCMP Lighthouse presents the ‘Data Pioneers Series’: a glimpse into APAC industry leaders’ perspectives on all things related to advertising data.
Experts from 1PlusX and Index Exchange weigh in on usable alternatives to third-party cookies.
For more information, contact us at [email protected]
Watch previous episodes:
Ep. 1 - Why do advertising leaders use data for activation?
Ep. 2 - What values do advertising leaders see in using publishers’ first-party data?
Ep. 3 - Challenges of activating data in Southeast Asia
Ep. 4 - Does localised data matter?
Ep. 5 - Are you using publishers' data?
Ep. 6 - How does the deprecation of cookies impact the wall garden?
Ep. 7 - How important is contextual advertising in the post-cookie world?
Experts from 1PlusX and Index Exchange weigh in on usable alternatives to third-party cookies.
For more information, contact us at [email protected]
Watch previous episodes:
Ep. 1 - Why do advertising leaders use data for activation?
Ep. 2 - What values do advertising leaders see in using publishers’ first-party data?
Ep. 3 - Challenges of activating data in Southeast Asia
Ep. 4 - Does localised data matter?
Ep. 5 - Are you using publishers' data?
Ep. 6 - How does the deprecation of cookies impact the wall garden?
Ep. 7 - How important is contextual advertising in the post-cookie world?