Commenting on the new brand strategy, Kantar CEO Eric Salama said: “The change in our branding reflects the operational changes already happening across our company, and is driven by a desire to achieve simplicity, scale and impact for our clients. This one change will make Kantar easier for clients to understand and work with. Removing barriers to co-creation and purposeful collaboration across our organisation will make it easier for Kantar to build platforms and offers globally that address our clients’ most pressing needs.”

Today’s announcement follows recent Kantar-wide initiatives including:

 - The launch of Kantar Marketplace, a new global on-demand research and insights store

 - Kantar’s new Brand Guidance Systems that intelligently integrates validated survey measures with social, search, sales, media, behavioural data to provide actionable insights when they’re needed to optimise brand or campaign performance.

 - The integration of big data, artificial intelligence and analytical capabilities from across the company into one organisation that unlocks deeper insights to fuel business growth. Continue Reading