Kantar presents Re-Imagining Consumers: Is it necessary?
April 23, 2018
Industry News
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As brand touchpoints proliferate and as more customer behavior is tracked, brands grapple with the problem of how to better manage such a huge number of interactions. At the same time, consumer resistance ratchets up: people seek what’s new and personally meaningful while using more technology to filter out unwanted marketing clamor.
Mental space becomes more precious, so the challenge is to find the moments in a customer’s life which matter most. These are the pivotal moments where unmet needs are acute, where receptivity is heightened, barriers are down and readiness for change is greatest.
Advanced research techniques, underpinned by A.I. are showing us that solutions to many of these new marketing challenges are to be found in understanding some timeless truths about human motivation. Not exactly full circle, but the territory feels very familiar.
Hear more from our Industry leaders who are continuously re-defining the brands, products, communications and experience to meet the changing needs of the people in Hong Kong by tapping into the moments that matter.
Spaces are limited, REGISTER NOW to receive your invite.
----------
[email protected]
As brand touchpoints proliferate and as more customer behavior is tracked, brands grapple with the problem of how to better manage such a huge number of interactions. At the same time, consumer resistance ratchets up: people seek what’s new and personally meaningful while using more technology to filter out unwanted marketing clamor.
Mental space becomes more precious, so the challenge is to find the moments in a customer’s life which matter most. These are the pivotal moments where unmet needs are acute, where receptivity is heightened, barriers are down and readiness for change is greatest.
Advanced research techniques, underpinned by A.I. are showing us that solutions to many of these new marketing challenges are to be found in understanding some timeless truths about human motivation. Not exactly full circle, but the territory feels very familiar.
Hear more from our Industry leaders who are continuously re-defining the brands, products, communications and experience to meet the changing needs of the people in Hong Kong by tapping into the moments that matter.
Spaces are limited, REGISTER NOW to receive your invite.
