Kantar presents Re-Imagining Consumers: Is it necessary?

April 23, 2018
Industry News
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As brand touchpoints proliferate and as more customer behavior is tracked, brands grapple with the problem of how to better manage such a huge number of interactions.  At the same time, consumer resistance ratchets up: people seek what’s new and personally meaningful while using more technology to filter out unwanted marketing clamor.

Mental space becomes more precious, so the challenge is to find the moments in a customer’s life which matter most.  These are the pivotal moments where unmet needs are acute, where receptivity is heightened, barriers are down and readiness for change is greatest.

Advanced research techniques, underpinned by A.I. are showing us that solutions to many of these new marketing challenges are to be found in understanding some timeless truths about human motivation.  Not exactly full circle, but the territory feels very familiar.

Hear more from our Industry leaders who are continuously re-defining the brands, products, communications and experience to meet the changing needs of the people in Hong Kong by tapping into the moments that matter.

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About Kantar MillwardBrown 
Kantar Millward Brown is a leading global research agency specialising in advertising effectiveness, strategic communication, media and digital, and brand equity research. The company helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Kantar Millward Brown operates in more than 55 countries and is part of WPP’s Kantar group, one of the world’s leading data, insight and consultancy companies. Learn more at www.millwardbrown.com.

About Kantar TNS
Kantar TNS is one of the world’s largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimise and activate the moments that matter to drive growth for their business.
We are part of Kantar, one of the world’s leading data, insight and consultancy companies.
Find out more at www.tnsglobal.com.