LANDMARK Welcomes Style Icon Iris Apfel

June 8, 2017
SCMP Updates
LANDMARK recently hosted Iris Apfel's first visit to Hong Kong and Asia in an event called 'Wisdom is individuality' that fitted neatly into the luxury mall's 'A Year of Wisdom' campaign. At the age of 95, Iris is one of fashion's free spirits, with a bold and confident sense of style that is unmistakable, inspirational and wholly her own. Her first appearance - A Night with Iris, on May 11 - showcased some of her original couture and designer pieces, as well an exclusive collection of merchandise for purchase that she designed. As creative partners for promoting the visit, the SCMP team developed the look and tagline for the campaign along with in-mall communications, leaflets, eDMs and takeaways for the VIP guests.
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services.

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms.

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

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