LANDMARK Welcomes Style Icon Iris Apfel
June 8, 2017
SCMP Updates
LANDMARK recently hosted Iris Apfel's first visit to Hong Kong and Asia in an event called 'Wisdom is individuality' that fitted neatly into the luxury mall's 'A Year of Wisdom' campaign. At the age of 95, Iris is one of fashion's free spirits, with a bold and confident sense of style that is unmistakable, inspirational and wholly her own. Her first appearance - A Night with Iris, on May 11 - showcased some of her original couture and designer pieces, as well an exclusive collection of merchandise for purchase that she designed. As creative partners for promoting the visit, the SCMP team developed the look and tagline for the campaign along with in-mall communications, leaflets, eDMs and takeaways for the VIP guests.