Mi Li joins SCMP as Head of Global Marketing
October 19, 2017
SCMP Updates
With the appointment of Mi Li as Head of Global Marketing, the SCMP has continued to boost our senior team with talented international players. In her new role, Mi Li will aim to strengthen the SCMP’s brand awareness and global presence as the Group continues to create best-in-class print and digital products. Welcoming Mi Li, the SCMP COO, Elsie Cheung said: “Mi’s successful track record in audience engagement, customer acquisition, and business development bodes well for her new role at the SCMP”. Mi Li joins from the Financial Times, where she was Global Head of Business Partnerships and Content Marketing, and a member of the FT’s Leadership Group in the US. By extending our global reach and bringing in visionary new key players, the SCMP is in a position to heighten its global brand strategy.