Mi Li joins SCMP as Head of Global Marketing

October 19, 2017
SCMP Updates
With the appointment of Mi Li as Head of Global Marketing, the SCMP has continued to boost our senior team with talented international players. In her new role, Mi Li will aim to strengthen the SCMP’s brand awareness and global presence as the Group continues to create best-in-class print and digital products. Welcoming Mi Li, the SCMP COO, Elsie Cheung said: “Mi’s successful track record in audience engagement, customer acquisition, and business development bodes well for her new role at the SCMP”. Mi Li joins from the Financial Times, where she was Global Head of Business Partnerships and Content Marketing, and a member of the FT’s Leadership Group in the US. By extending our global reach and bringing in visionary new key players, the SCMP is in a position to heighten its global brand strategy.
 
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services.

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms.

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

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