Morning Studio celebrates triple success at Native Advertising Awards 2021

February 3, 2020
SCMP Updates
SCMP’s branded content arm among global winners honoured for inspiring, effective and creative work that helps organisations achieve goals through great, non-disruptive storytelling.

Morning Studio – the South China Morning Post’s dedicated branded content arm – claimed three prizes at last week’s annual Native Advertising Awards 2021, which recognises the best native advertising content from around the world. 

The online ceremony, hosted by the Native Advertising Institute, based in Denmark, saw Morning Studio win the Bronze award in the category of Native Advertising Agency/Studio of the Year (over 20 employees) after being recognised for its range of offerings, featuring innovative integrated solutions, and revenue growth, despite the continuing economic challenges posed by the Covid-19 pandemic.

It also claimed Bronze awards in two other categories – the Most Creative Native Advertising Campaign, for its Uncover Art Macao multimedia content series created for the Macao Government Tourism Office, and the Best Series of Sponsored Videos for its Persevering Preservations: Singapore Stories, produced for the Singapore Tourism Board.

The Uncover Art Macao campaign involved a seven-part native content series featuring a mix of video interviews and articles, together with an interactive map, to help showcase Macao’s local arts and cultural attractions and reposition it as a new arts and culture hub  ahead of Art Macao, the city's first five-month-long festival in 2019.

Persevering Preservations: Singapore Stories, was an engaging  video-driven series with stories highlighting the heritage and traditions of Singapore and its people – focused on the four themes of strength, resilience, solidarity and unity.

Karrie Lam, vice-president of sales and marketing solutions at SCMP, said: “It has been an unprecedented year over the past 12 months, but I am very proud to see our efforts being recognised at this year’s Native Advertising Awards.”

“We could not have done it without our dedicated team, who have a deep understanding of how to help brands create messages that resonate with their audiences – and more excellent work is yet to come.”

Read the full list of winners, details of jury members and other information about the Native Advertising Awards here.
About the Native Advertising Institute

The Native Advertising Institute is dedicated to helping marketers become successful with native advertising by providing insights and tools such as case studies, best practices, how-to guides and analysis from industry insiders as well as research and ebooks. 

About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.   

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.

For further information, please contact us