Morning Studio investigates how AI is influencing everyday lives, while raising awareness of the Internet Economy Summit

May 29, 2019
SCMP Updates
This holistic approach comprised branded channel written and illustrated content across four episodes, a panel discussion, social media posts and banner ads

The Internet Economy Summit collaborated with SCMP to raise awareness of and encourage thought leaders to attend the two-day data, technology and connectivity event.

Held at the Convention and Exhibition Centre on April 15 and 16, the summit looked at our digital future, and how the internet of things, enterprise 4.0, virtual marketplaces, cybersecurity and fintech are disrupting our lives. It also introduced the opportunities open to entrepreneurs and businesses in the digital realm.

This is the fourth year the Internet Economy Summit has been held in Hong Kong, and SCMP has partnered with the event to build excitement, and to encourage thought leaders and industry stakeholders to take part.

The outcome is a dedicated branded content channel called “Digital Makers of the Future”, created by Morning Studio, SCMP’s branded content division, for the SCMP site and related platforms.  

“Digital Makers of the Future” comprised four episodes, featuring interviews with experts in AI, digital innovation, fintech and more, about new technologies and their influence on everything from business to health and wellness.

The first episode launched on March 27, looked at how AI and robotics are affecting manufacturing, the way we learn, and much more, so that work, life and learning are set to transform. The second episode considered the impact of technology and data on finance, while the third looked at the use of AI and algorithms in Facebook and Amazon’s advertising. The fourth investigated the challenges individuals and governments face when adopting new technologies.

Morning Studio worked with four international illustrators to create highly appealing, original imagery to accompany the stories, and to bring the stories to life.

In addition, SCMP’s technology expert, Bien Perez, hosted a panel discussion at the Internet Economy Summit regarding blockchain’s impact on trade finance.

Taking a comprehensive approach to its content strategy for the project, Morning Studio appealed to readers through engaging stories and illustrations, two eDMs, plus Facebook and LinkedIn posts targeting Hong Kong’s tech and business communities, drawing in 3,000 attendees to the event. A banner ad on SCMP.com has resulted in 400,000 impressions worldwide.

Explore how Morning Studio’s creativity, resources and expertise can help your brand deliver its message to the perfect audience. Contact us for more information.

 

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including scmp.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.

For further information, please contact us

Back to top