Morning Studio’s Jenny Lu named INMA’s ‘30 Under 30’ Awards winner

September 25, 2020
SCMP Updates
Jenny Lu, account manager of Morning Studio, the South China Morning Post’s dedicated branded content arm, has been named among the winners of the inaugural “30 Under 30” Awards – honouring the news media industry’s rising young stars.

Lu was recognised as one of six winners in the advertising category of the awards, organised by the International News Media Association (INMA), which were announced virtually on September 17.

“As someone who joined Morning Studio when it was established back in 2018, I have been on a mission to help brands connect to younger, more influential and informed audiences,” Lu said.

“I am proud that my work has been duly recognised – through my promotion and being named one of this year’s INMA 30 under 30. I have worked closely with clients from different verticals and managed advertising projects in areas including creative services, branded content, digital marketing, custom events and bespoke print publications,” she said. “I am excited about the prospects of SCMP and Morning Studio over the next five years – as SCMP continues to expand its influence in leading the global conversation about China, while Morning Studio helps brands to penetrate this larger, more international audience group.”

Karrie Lam, SCMP’s vice-president of sales & marketing solutions, said: “Jenny impressed us from the moment we met and she excelled at her job immediately. Her amiable personality, attention to detail, strong communication skills and trilingualism have brought us invaluable tools that we can utilise and offer to clients.”

The “30 Under 30” Awards celebrate the rising young stars of news media companies across five continents who have displayed early career achievements, insights into innovation, the ability to influence and potential management skills.

The winners were chosen from more than 130 global entries from companies including Forbes, The Wall Street Journal and Business Insider. Check out the full list of winners here.
About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.
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