Morning Studio Wins Three Awards at the Spark Awards for Media Excellence 2019

August 12, 2019
SCMP Updates
These awards cement the branded content studio’s ability to deliver creative, original and powerful multimedia content campaigns 

Morning Studio, South China Morning Post (SCMP)’s dedicated creative house for marketers, took home a Gold, a Silver and a Bronze award at the Spark Awards for Media Excellence 2019, which were announced on Friday, August 9, 2019.

The Spark Awards honour Asia’s finest media solutions providers, celebrating innovation and impact in the industry by selecting winners across 31 categories, including Best Promotion Strategy, Best Audience Acquisition Strategy, Best Engagement Strategy, and more. 

This year – the sixth year of the Spark Awards – the entries were judged by a panel of 15 judges, all of whom are industry experts who run marketing and communications for leading Hong Kong and international brands.

The 2019 awards saw SCMP’s Morning Studio make the cut as a finalist in five categories: Best Launch/Rebranding, Best Promotion Strategy, Best Original Content, Best Use of Branded Content, Best Media Campaign – Integrated Media. 

Morning Studio was up against hot competition from the likes of Apple Daily Digital, PCCW Media’s Viu, Yahoo and Sky Post.

Morning Studio won the Gold prize in the Best Launch/Relaunch category for its launch campaign, ‘Good Morning, Hong Kong’. The campaign demonstrated the endless possibilities on offer in Asia as the region wakes up each day. 

SCMP was one of the first in Hong Kong to provide marketers with integrated solutions with its Marketing Solutions division, which it launched in 2009. Morning Studio is the next evolution in this journey, using SCMP’s 115-year expertise in storytelling to deliver original and engaging stories across multiple media platforms. 

To mark this entry into a new era, SCMP launched Morning Studio with a multimedia campaign that ran online and offline. As a result, the studio received Silver prize in the Spark Awards’ Best Promotion Strategy category, and the Bronze prize in the Best Original Content category. 

As part of its efforts to promote the launch of Morning Studio, the team hosted a two-day offline pop-up event, attended by 480 guests. This aspect of the campaign resulted in 300 posts of user-generated content and 55,000 engagements. 

The pop-up was tied to a four-part, original story series that demonstrated Morning Studio’s capabilities across a variety of media channels. The series featured video content that received more than 648,000 views, reaching more than 786,000 viewers. Explore Morning Studio’s launch series, called “Good Morning, Hong Kong”.

In addition to receiving three awards, Morning Studio was shortlisted for other branded projects: Building Connections, Local Vision / 48 Hours in Hong Kong for the Hong Kong Tourism Board, plus Flying High, Linking Lives for Qantas.

These awards and shortlistings are recognition of Morning Studio’s unparalleled ability to deliver strategic, integrated and on-brand multimedia campaigns that resonate with readers and that raise audience awareness. 

Contact SCMP Morning Studio to learn more about how the team can elevate your brand with creativity, resources and multidisciplinary expertise.

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.

For further information, please contact us