Morning Studio’s Johnny Ng honoured among inaugural ‘Content Moguls 50’
September 30, 2019
SCMP Updates
Johnny Ng, marketing solutions director of South China Morning Post’s Morning Studio, has been named among the 13 award winners of the inaugural Content Moguls 50.
Ng, who re-joined the Post in 2018 as one of Morning Studio’s core leaders, was honoured as one of two “Content Moguls 50” winners in the Agency Partners category of the Asia-Pacific’s largest content marketing recognition platform, launched by Content Marketing Summit Asia (CMS Asia).
“Content marketing is my ‘beat’; it's my passion – my profession,” Ng said.
“I feel honoured to be one of this year's Content Moguls 50.
The awards, announced at the 10th CMS Asia, held in Singapore in August, recognise and reward the region’s leading content marketing practitioners.
“Our core proposition – and differentiator – is that we are not a creative agency, but rather the creative arm of a longstanding media organisation,” Ng said.
“This means we know how to tell stories in a way that an advertising agency will not know how to tell because our pedigree is in journalism.”
The award winners were chosen from more than 70 regional entries from industry leaders, including the marketing chiefs from Coca-Cola, Spotify, P&G and Oracle, were accessed.
A panel of judges selected winners based on the effectiveness of their content marketing projects, consistency of using content for marketing and contribution to content marketing discipline.
Ng’s success is not the first prize for the prolific Morning Studio team, which has won many accolades during the past year.
In August is was presented with Gold, Silver and Bronze awards at the prestigious Spark Awards for Media Excellence 2019.
Morning Studio’s innovative content marketing projects also was recognised by being nominated among the finalists in numerous categories at the Asian Digital Media Awards 2019, while its team is among the Content Agency of the Year nominees at the global Drum Content Awards 2019.
The studio has been able to build up an impressive portfolio very rapidly. During the 2018 financial year, it created 14 audio-video stories and published 133 online content stories, which attracted more than six million page views on SCMP.com.
Ng, who re-joined the Post in 2018 as one of Morning Studio’s core leaders, was honoured as one of two “Content Moguls 50” winners in the Agency Partners category of the Asia-Pacific’s largest content marketing recognition platform, launched by Content Marketing Summit Asia (CMS Asia).
“Content marketing is my ‘beat’; it's my passion – my profession,” Ng said.
“I feel honoured to be one of this year's Content Moguls 50.
The awards, announced at the 10th CMS Asia, held in Singapore in August, recognise and reward the region’s leading content marketing practitioners.
“Our core proposition – and differentiator – is that we are not a creative agency, but rather the creative arm of a longstanding media organisation,” Ng said.
“This means we know how to tell stories in a way that an advertising agency will not know how to tell because our pedigree is in journalism.”
The award winners were chosen from more than 70 regional entries from industry leaders, including the marketing chiefs from Coca-Cola, Spotify, P&G and Oracle, were accessed.
A panel of judges selected winners based on the effectiveness of their content marketing projects, consistency of using content for marketing and contribution to content marketing discipline.
Ng’s success is not the first prize for the prolific Morning Studio team, which has won many accolades during the past year.
In August is was presented with Gold, Silver and Bronze awards at the prestigious Spark Awards for Media Excellence 2019.
Morning Studio’s innovative content marketing projects also was recognised by being nominated among the finalists in numerous categories at the Asian Digital Media Awards 2019, while its team is among the Content Agency of the Year nominees at the global Drum Content Awards 2019.
The studio has been able to build up an impressive portfolio very rapidly. During the 2018 financial year, it created 14 audio-video stories and published 133 online content stories, which attracted more than six million page views on SCMP.com.
