Morning Studio’s Johnny Ng honoured among inaugural ‘Content Moguls 50’

September 30, 2019
SCMP Updates
Johnny Ng, marketing solutions director of South China Morning Post’s Morning Studio, has been named among the 13 award winners of the inaugural Content Moguls 50.

Ng, who re-joined the Post in 2018 as one of Morning Studio’s core leaders, was honoured as one of two “Content Moguls 50” winners in the Agency Partners category of the Asia-Pacific’s largest content marketing recognition platform, launched by Content Marketing Summit Asia (CMS Asia). 

“Content marketing is my ‘beat’; it's my passion  – my profession,” Ng said. 
“I feel honoured to be one of this year's Content Moguls 50.

The awards, announced at the 10th CMS Asia, held in Singapore in August, recognise and reward the region’s leading content marketing practitioners.

“Our core proposition – and differentiator – is that we are not a creative agency, but rather the creative arm of a longstanding media organisation,” Ng said.

“This means we know how to tell stories in a way that an advertising agency will not know how to tell because our pedigree is in journalism.”

The award winners were chosen from more than 70 regional entries from industry leaders, including the marketing chiefs from Coca-Cola, Spotify, P&G and Oracle, were accessed. 

A panel of judges selected winners based on the effectiveness of their content marketing projects, consistency of using content for marketing and contribution to content marketing discipline.

Ng’s success is not the first prize for the prolific Morning Studio team, which has won many accolades during the past year. 

In August is was presented with Gold, Silver and Bronze awards at the prestigious Spark Awards for Media Excellence 2019. 

Morning Studio’s innovative content marketing projects also was recognised by being nominated among the finalists in numerous categories at the Asian Digital Media Awards 2019, while its team is among the Content Agency of the Year nominees at the global Drum Content Awards 2019.

The studio has been able to build up an impressive portfolio very rapidly. During the 2018 financial year, it created 14 audio-video stories and published 133 online content stories, which attracted more than six million page views on  
About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.
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