New interactive ad formats expand digital frontiers

April 25, 2018
SCMP Updates
SCMP adds intriguing new mobile and desktop media options to digital ad portfolio

In addition to our new digitally savvy headquarters, with its extensive state-of-the-art equipment and other impressive offline facilities, SCMP is continuing to evolve online, opening up more possibilities with an expanded portfolio of attractive digital ad formats.

The new Adtiles format, for example, keeps the main content neat and readable while cleverly encapsulating three message panels. These open up gracefully when activated.

On the mobile front, the handy new Shake format switches ad visuals when the user’s smartphone is shaken, and can contain up to five visuals.

Other intriguing options include the mobile-optimised Tilt Vertical Flip, 3D Box and In-Read scroller formats, as well as additional new Desktop formats.

To learn more about how SCMP continues to innovate new products and new ad formats for brands to effectively engage global audiences, contact us.

About South China Morning Post 

The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP’s headquarters are in Hong Kong, where it is the city’s newspaper of record. Our teams span Asia and the United States, working together to connect with news consumers around the world. We are committed to informing and inspiring through journalism of the highest standards. 

Against the backdrop of shifting discovery and consumption behaviour, SCMP reaches users across distributed media platforms such as, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper. ​In addition to the South China Morning Post broadsheet, we also publish the Sunday Morning PostPost MagazineSTYLE and This Week In Asia​​, attracts millions of readers and generates tens of millions of page views per month, providing a perfect channel for our advertisers to reach a worldwide audience.

For further information, please contact us