Reach for smarter audience targeting
December 18, 2017
SCMP Updates
Advertisers with the SCMP can now extend their campaigns to access clearly defined digital readers through a new Audience Targeting solution available for our desktop, mobile web and app platforms. In a first for the SCMP, audience footprints are collected and analysed through advanced data management techniques to create relevant and valuable segments for advertisers.
This real and real-time data helps match readers consuming specific categories of content with a client’s desired profile across the Business, China News, Global News, Lifestyle, Sports and Tech interest segments. Contact us today for cutting edge ways to make your marketing spend work even harder and smarter.
This real and real-time data helps match readers consuming specific categories of content with a client’s desired profile across the Business, China News, Global News, Lifestyle, Sports and Tech interest segments. Contact us today for cutting edge ways to make your marketing spend work even harder and smarter.