Reach for smarter audience targeting

December 18, 2017
SCMP Updates
Advertisers with the SCMP can now extend their campaigns to access clearly defined digital readers through a new Audience Targeting solution available for our desktop, mobile web and app platforms. In a first for the SCMP, audience footprints are collected and analysed through advanced data management techniques to create relevant and valuable segments for advertisers.

This real and real-time data helps match readers consuming specific categories of content with a client’s desired profile across the Business, China News, Global News, Lifestyle, Sports and Tech interest segments. Contact us today for cutting edge ways to make your marketing spend work even harder and smarter.
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services. 

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms. 

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us