Read to download: SCMP Automotive Q1-2 Content Report

October 30, 2020
SCMP Updates
Download this comprehensive analysis of South China Morning Post’s automotive news performance from 2020’s Q1-Q2 to take your partnership with us to the next level.

The report examines the audience profiles and trends of SCMP automotive news readers including:
  • SCMP automotive news readers’ profiles: who are they and where do most of them come from?
  • How SCMP automotive news readers’ overall sentiments have grown more positive in Q2 compared with Q1
  • Audience engagement trends and the best-performing month between Q1-Q2
  • Specific automotive news that attract the interest of US audiences and more

About SCMP Content Reports 

The reports take a thematic look at key content trends over nine industries and analyse the SCMP editorial trends on a quarterly basis from January 2020 onwards. They help marketers discover trending content themes, and understand how they can create content and better  engage with SCMP’s audiences. Get a copy of our previously published reports, too:



The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a digest for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.