‘Rethinking Immigration - Spotlight on Ireland’ webinar offers expert insights on moving to Europe

December 1, 2020
SCMP Updates
Organised by Bartra Wealth Advisors with the South China Morning Post as media partner, the “Rethinking Immigration – Spotlight on Ireland” webinar was powered by SCMP’s award-winning creative arm, Morning Studio.

In response to Hongkongers’ growing interest in immigrating overseas, the online event featured a thought-provoking discussion with insights about moving to Europe in light of Brexit. Presented and moderated by experts in London, Shanghai and Hong Kong, the webinar covered topics including a cost-and-benefit comparison between the UK and Ireland, the livability of Dublin, preparations required before moving abroad, and more. The Morning Studio team helped Bartra build a high-quality marketing campaign, which included developing a compelling branded content article for scmp.com and curating event content. The team also handled event management for the webinar, which engaged audiences using interactive elements such as live polling.   

The average view time for the one-hour event was around 76 per cent, which outperformed the industry average. A video of the webinar is now available to view on Bartra Wealth Advisors’ YouTube channel.

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About South China Morning Post

The South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. SCMP's vision is to “Elevate Thought” and our mission is to “Lead the global conversation about China”. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including CosmopolitanELLEEsquire and Harper's BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism.   

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.

For further information, please contact us