SCMP builds branded channel for Zegna

November 3, 2017
SCMP Updates
Luxury Italian fashion house, Ermenegildo Zegna, wanted an engaging and relevant way to connect with the SCMP’s affluent online readership. So, the SCMP Marketing Solutions team tailored an online channel called ‘The Road I’ve Travelled’ to build on the brand’s international ‘Defining Moments’ campaign. Launched on November 1, the branded channel on features interviews in both short article and video format with three Hong Kong business leaders discussing the defining moments in their lives. The leaders are Andy Chan, co-founder of fintech success story Qupital; Otto Ng, design director at visionary architects and artists LAAB; and David Yeung, CEO of eco-living pioneer Green Monday. They were interviewed by Hong Kong legend and founder and chairman of the Lan Kwai Fong Group, Dr Allan Zeman. The SCMP team also created eDMs, banner ads and Facebook posts to promote the series. Find out how our content specialists can connect you to our sought-after readers too.
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services.

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms.

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us