SCMP Creates Engaging Shopping Event for Alipay

January 4, 2017
SCMP Updates

To raise the profile and use of its mobile wallet app among mainland tourists in Hong Kong, Alipay asked SCMP Marketing Solutions to promote the special shopping festival from December 9 to 12, 2016. The event took place in the Causeway Bay retail district with outlets such as Lane Crawford, DFS, Emperor Jewellery, Colormix and Bonjour taking part. The participating retailers offered discounts and other incentives to customers using the Alipay mobile wallet app, who also enjoyed an opening flash mob dance performance and street parade from Hysan Place to Times Square - all organised by the SCMP. Let us create an extraordinary event for your company by calling 2565 2435 or emailing [email protected].

About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services.

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms.

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us