SCMP Creates Engaging Shopping Event for Alipay
To raise the profile and use of its mobile wallet app among mainland tourists in Hong Kong, Alipay asked SCMP Marketing Solutions to promote the special shopping festival from December 9 to 12, 2016. The event took place in the Causeway Bay retail district with outlets such as Lane Crawford, DFS, Emperor Jewellery, Colormix and Bonjour taking part. The participating retailers offered discounts and other incentives to customers using the Alipay mobile wallet app, who also enjoyed an opening flash mob dance performance and street parade from Hysan Place to Times Square - all organised by the SCMP. Let us create an extraordinary event for your company by calling 2565 2435 or emailing [email protected].