SCMP directors join IAB HK 2019 Sub-Committees

January 29, 2019
SCMP Updates
Korey Lee will contribute data analytics expertise and Ian Hocking will join Programmatic sub-committee

At its annual gathering on January 17, IAB HK announced its 2019 sub-committee members, including Korey Lee, SCMP’s data analytics and insights director, who is joining IAB HK’s Data & Measurement sub-committee, and Ian Hocking, SCMP’s digital director, who has been nominated by the team as the team leader and will join the Programmatic sub-committee.

IAB HK is the city’s localised Interactive Advertising Bureau founded by comScore, Facebook, Google, Next Digital, Verizon media, Davinci11 and the South China Morning Post.

Operating as a not-for-profit association, IAB HK works with other international and regional chapters of the IAB to develop standards and best practices on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.

To organise its range of activities and events for the continual development of its members, IAB HK segments its focus into five sub-committees: Social, Mobile, Video, Data & Measurement, and Programmatic. Criteria for invitation to join a sub-committee include passion in digital marketing and expertise in the specific discipline, with an outstanding track record of performance.

At SCMP, Korey Lee spearheads data operations, bringing experience from his previous role as vice-president of analytics at KeyMe, a New York-based hardware startup that leverages computer vision technology and machine learning to provide an automated and seamless key duplication experience for customers across the US.

Ian Hocking heads up SCMP’s various digital initiatives, and was previously head of programmatic and data at NewsUK, a division of News Corp, which publishes The Sun and The Times of London, where he successfully led adtech and strategic partnerships, building their capabilities and reputation to an internationally renowned standard.

Contact us to learn how your branding and marketing efforts can benefit from SCMP’s broad media portfolio and deep expertise in interactive marketing and data analytics.

Photo ( Left to right) : Korey Lee, Data Analytics and Insights Director, SCMP;  Ian Hocking, Digital director, SCMP; Romanus Ng, General Manager, Advertising and Marketing Solutions, SCMP;  Karrie Lam, Head of Sales and Marketing Solutions, SCMP 


About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.

For further information, please contact us