SCMP directors join IAB HK 2019 Sub-Committees
January 29, 2019
SCMP Updates
Korey Lee will contribute data analytics expertise and Ian Hocking will join Programmatic sub-committee
At its annual gathering on January 17, IAB HK announced its 2019 sub-committee members, including Korey Lee, SCMP’s data analytics and insights director, who is joining IAB HK’s Data & Measurement sub-committee, and Ian Hocking, SCMP’s digital director, who has been nominated by the team as the team leader and will join the Programmatic sub-committee.
IAB HK is the city’s localised Interactive Advertising Bureau founded by comScore, Facebook, Google, Next Digital, Verizon media, Davinci11 and the South China Morning Post.
Operating as a not-for-profit association, IAB HK works with other international and regional chapters of the IAB to develop standards and best practices on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.
To organise its range of activities and events for the continual development of its members, IAB HK segments its focus into five sub-committees: Social, Mobile, Video, Data & Measurement, and Programmatic. Criteria for invitation to join a sub-committee include passion in digital marketing and expertise in the specific discipline, with an outstanding track record of performance.
At SCMP, Korey Lee spearheads data operations, bringing experience from his previous role as vice-president of analytics at KeyMe, a New York-based hardware startup that leverages computer vision technology and machine learning to provide an automated and seamless key duplication experience for customers across the US.
Ian Hocking heads up SCMP’s various digital initiatives, and was previously head of programmatic and data at NewsUK, a division of News Corp, which publishes The Sun and The Times of London, where he successfully led adtech and strategic partnerships, building their capabilities and reputation to an internationally renowned standard.
Contact us to learn how your branding and marketing efforts can benefit from SCMP’s broad media portfolio and deep expertise in interactive marketing and data analytics.
At its annual gathering on January 17, IAB HK announced its 2019 sub-committee members, including Korey Lee, SCMP’s data analytics and insights director, who is joining IAB HK’s Data & Measurement sub-committee, and Ian Hocking, SCMP’s digital director, who has been nominated by the team as the team leader and will join the Programmatic sub-committee.
IAB HK is the city’s localised Interactive Advertising Bureau founded by comScore, Facebook, Google, Next Digital, Verizon media, Davinci11 and the South China Morning Post.
Operating as a not-for-profit association, IAB HK works with other international and regional chapters of the IAB to develop standards and best practices on digital marketing to shape the future of digital marketing for Hong Kong’s advertising and marketing community.
To organise its range of activities and events for the continual development of its members, IAB HK segments its focus into five sub-committees: Social, Mobile, Video, Data & Measurement, and Programmatic. Criteria for invitation to join a sub-committee include passion in digital marketing and expertise in the specific discipline, with an outstanding track record of performance.
At SCMP, Korey Lee spearheads data operations, bringing experience from his previous role as vice-president of analytics at KeyMe, a New York-based hardware startup that leverages computer vision technology and machine learning to provide an automated and seamless key duplication experience for customers across the US.
Ian Hocking heads up SCMP’s various digital initiatives, and was previously head of programmatic and data at NewsUK, a division of News Corp, which publishes The Sun and The Times of London, where he successfully led adtech and strategic partnerships, building their capabilities and reputation to an internationally renowned standard.
Contact us to learn how your branding and marketing efforts can benefit from SCMP’s broad media portfolio and deep expertise in interactive marketing and data analytics.
Photo ( Left to right) : Korey Lee, Data Analytics and Insights Director, SCMP; Ian Hocking, Digital director, SCMP; Romanus Ng, General Manager, Advertising and Marketing Solutions, SCMP; Karrie Lam, Head of Sales and Marketing Solutions, SCMP
