SCMP helps HKUST produce Business School magazine
September 18, 2018
SCMP Updates
Latest issue celebrates 20th anniversary of EMBA and honours distinguished alumni for contributions to society
The HKUST Business School publishes its quarterly Biz@HKUST magazine to reach a broader community interested in its news and insights, including informative feature articles encompassing business-relevant subjects such as digital technologies, decision making tools and life-long learning.
The latest issue this month also covers celebrations marking the 20th anniversary of the Kellogg-HKUST Executive MBA (EMBA) Global Network program, and distinguished alumni honoured for their contributions to society.
SCMP has served as the content powerhouse behind the production of this business school magazine since 2017, responsible for a full range of content and publishing tasks, including article writing, photo shooting and translation, plus distribution of a portion of every physical print run to SCMP subscribers.
The HKUST Business School has been very pleased with SCMP’s service, and SCMP has proposed expanding the magazine’s reach for future issues with reposts to SCMP’s dedicated channel for the HKUST Business School, alongside driving awareness via promotions such as Facebook posts and mobile ads. This expanded audience reach is even more pertinent with upcoming content featuring compelling C-level interviews with world-class MNCs.
Contact us to learn how SCMP’s content specialists can help you more effectively engage your audience, with a full range of services including content planning and delivery of engaging stories for your brand.
The HKUST Business School publishes its quarterly Biz@HKUST magazine to reach a broader community interested in its news and insights, including informative feature articles encompassing business-relevant subjects such as digital technologies, decision making tools and life-long learning.
The latest issue this month also covers celebrations marking the 20th anniversary of the Kellogg-HKUST Executive MBA (EMBA) Global Network program, and distinguished alumni honoured for their contributions to society.
SCMP has served as the content powerhouse behind the production of this business school magazine since 2017, responsible for a full range of content and publishing tasks, including article writing, photo shooting and translation, plus distribution of a portion of every physical print run to SCMP subscribers.
The HKUST Business School has been very pleased with SCMP’s service, and SCMP has proposed expanding the magazine’s reach for future issues with reposts to SCMP’s dedicated channel for the HKUST Business School, alongside driving awareness via promotions such as Facebook posts and mobile ads. This expanded audience reach is even more pertinent with upcoming content featuring compelling C-level interviews with world-class MNCs.
Contact us to learn how SCMP’s content specialists can help you more effectively engage your audience, with a full range of services including content planning and delivery of engaging stories for your brand.
