SCMP holds sixth Kindergartens Festival

May 28, 2019
SCMP Updates
2019’s newly expanded format delivers more information and allots addition time for schools to engage in quality conversations with parents

The Kindergartens Festival events are SCMP’s large-scale education productions focussed on providing a perfect platform to help young parents make informed decisions about their children's kindergarten and extra-curricular education. This includes exploring the wide range of extended education opportunities for their children from playgroup and pre-nursery to kindergarten schooling age. Institutional participants include sought-after kindergartens of local and international education streams, along with respected learning centres.

Held on Saturday, May 18, this was SCMP’s sixth Kindergartens Festival (in addition to the 2016 launch event, two were held each year in 2017 and 2018).

As a testament to SCMP’s events management and promotion expertise, every subsequent Kindergartens Festival has seen an upsurge in the quality of parents attending and a rise in audience expectations. To raise the bar this year, SCMP extended the format for the sixth Festival from an afternoon to a full day event (9.30am to 4pm), providing more time for schools to engage parents in conversation and accommodating longer and more informative sessions for parents.

Fifty sought-after kindergartens and learning centres were represented at this year’s Festival, which featured two panel discussions providing rare insights and advice regarding admissions and strategies supporting bilingual education. More than 10 information sessions for parents were on the content-rich agenda.

Kindergartens Festival 2019 also pioneered a new “Stamping Game” that encouraged parents to participate in a variety of speaking sessions.

A school directory, “Good Schools Guide - Kindergartens 2020/2021," was released during the event. Produced by SCMP, the English language book provides extensive information to parents seeking the best education for their children.

SCMP also provided exhibitors logo exposure on the event website, SCMP house print ads and eDMs, as well as via Facebook ads and other social media channels.

A total of 1,357 individuals (mainly parents and their children) attended to the  satisfaction of the participating schools, and all speaking sessions ran smoothly. Parents found the Q&A sessions fruitful and informative, with many particularly enjoying a panel discussion moderated by Douglas Parkes, SCMP’s commissioning editor.

Titled “One Home, Two Languages: Strategies to Support Language Acquisition,” the panel discussed how a child's level of English proficiency can affect his or her prospects of getting into an international school. The discussion then unpacked how parents and schools can collectively help children improve their comprehension.

Contact SCMP’s Morning Studio team if you would like to organise your next education conferences.

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.