SCMP ignites interest for StartmeupHK Festival 2018

January 23, 2018
SCMP Updates
Long-form storytelling helps InvestHK engage international audience awareness and attendance for tech innovation event

Sponsored by a variety of backers, including HKSAR promotion arm InvestHK, StartmeupHK Festival 2018 is a weeklong gathering of technology innovators, global investors and other industry shakers and movers, with the goal of finding synergy to help each other navigate the future.

InvestHK sought assistance from SCMP Advertising & Marketing Solutions to promote the event and generate international interest and attendance.

With one-stop responsibility for content creation, design production and content distribution, the SCMP team proposed two “episodes” to the campaign "Finding Your Spark in HK". The first, launched before the event, opens with a story about Hong Kong’s unique proposition as Asia’s gateway and home to a thriving startup ecosystem, then subsequently drives specific awareness for StartmeupHK Festival 2018. The follow-up episode would present post-event highlights.

A key challenge to the SCMP team was the sheer quantity of information needed to be presented. With multiple facts spanning a range of technology sectors—including FinTech, HealthTech, Smart Cities, Internet of Things, retail and others — the SCMP team had to devise a content format that could leverage SCMP’s strong audience reach.

SCMP’s content experts decided to create long-form stories with infographics and, launching soon as part of the campaign, motiongraphic videos to enhance audience engagement. Tailor-made banners on and SCMP’s Facebook page draw further traffic.

Contact SCMP today to learn how our Content Specialists help amplify your reach, branding and communication with a global audience.
About South China Morning Post Publishers Limited

South China Morning Post Publishers is a diversified media company whose principal operations include newspaper, magazines and custom publishing; interactive products and marketing services. 

Our core business focus is publishing, and we create, distribute and syndicate high-quality content focusing on Greater China and the Asian region, across both print and digital platforms. 

Our publishing operation focuses on five main areas: News, Recruitment and Education Business; Magazines; and Advertising and Marketing Solutions and Contract Printing. Within each of these divisions, we provide a portfolio of high quality products and services to both a local Hong Kong audience, as well as to a wider audience across Asia and the world. Aside from generating world class news and infotainment content, we provide complete marketing solutions for our advertisers, from custom publishing, offering high quality magazines and brochures, as well as developing and managing events, 360 degree marketing campaigns.

For further information, please contact us