SCMP launches new FREE quarterly content insight report series
The South China Morning Post’s new free reports take a thematic look at key content trends over nine industries. The first report covers Q1 trends from January 2020 for Business and Finance, and will be followed by separate reports for Luxury & Fashion, Automotive, Health & Wellbeing, Technology, Property, Government, Travel, and Food & Drink. The Q1 reports for the remaining verticals will be distributed over the next few weeks.
Who are the reports for?
We created these reports for marketers to discover trending content themes and how they could create content or understand how to better engage with our audiences. But this carefully curated report may also be used for business analytics and insight.
- The first quarter saw a significant surge in interest towards SCMP’s Business and Finance reporting as major events unfolded and impacted on Asia and the rest of the world
- SCMP’s coverage touched on aspects of Business, Economy, and Investment from all areas as it related to major news events, while attracting a new audience of curious, global thinkers
- Economy news on SCMP focused on the US-China trade war and the Covid-19 outbreak, but also provided a comprehensive, worldwide coverage and investigations into other international events
- In Business, while news stories tended to be more focused on China and Hong Kong, there was also major global interest in the impact of the Covid-19 outbreak on the transport and retail industries
- With regard to Investment news, readers looked to SCMP for news related to Asian investment products, specifically Asian stock investments and Property investments
Get the report now