SCMP Product and Content Experts Unveil New Website and Content Studio

October 30, 2018
SCMP Updates
Malcolm Ong and Michala Sabnani share content consumption insights at 2-day Digital Marketing Asia 2018 conference in Singapore

Held from October 23-24, Digital Marketing Asia 2018 was a two-day conference organised by Marketing Magazine Singapore at the city’s Shangri-la hotel, where delegates explored future-proofing their businesses with the hottest digital strategies, including blockchain marketing, artificial intelligence, augmented reality and personalised marketing.

SCMP’s head of product, Malcolm Ong, and branded content director, Michala Sabnani, joined the conference’s stellar line-up of speakers from major companies introducing digital transformation in their organisations. They shared insights from SCMP’s own transformation, covering topics such as how customers are changing the ways they perceive content, how to provide the right marketing content at the right time, staying close to customer usage and behaviour changes, new digital advertising trends for attracting customers, and leveraging AI-powered recommendation mechanisms to natively create branded content.

They also unveiled the beta of a new version of, with new features and enhancements, in addition to introducing Morning Studio, the creative arm of South China Morning Post dedicated to the creation of branded content for clients.

Stay tuned for more SCMP updates, and be on the lookout for appearances by SCMP’s content and marketing experts at upcoming industry events and conferences.

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.