SCMP Wins and Honorable Mentions at the INMA Global Media Awards
SCMP’s video team was a first-place winner at the recent 2020 INMA Global Media Awards for the “Best Use of Video” category. The award-winning video "Tiananmen Square Crackdown: 30 years on” looks at how the wounds caused by the day are still so raw and how the lives of those involved were impacted after 30 years. The editorial team spoke to dissidents in the US who are free but unable to return home, and those still in China whose movements and communications are under surveillance by the state. You can revisit the winning video here.
Our Audience Growth team also won third place in the “Best Brand Awareness Campaign” category for its SEA-focused brand campaign ‘Asia Matters’. The event showcased SCMP’s dedication to providing different perspectives of topics that matter to our audiences in the SEA region, that resulted with a significant growth in creating and the strengthening our loyal reader base and a dramatic increase in SCMP’s brand awareness in The Philippines and Malaysia markets. Check out details of the campaign here.
SCMP also won Honourable Mentions in two more categories. In the “Best New Initiative to Enhance Corporate Culture”, the Post highlighted two People programmes - “Hackathon and Kudos”, which has enhanced our corporate culture and employee experience. For the “Best New Initiative to Empower and Retain Talent” category, SCMP highlighted its “Career Development and Mobility” that encouraged our employees’ learning and growth that focused on offering internal mobility and reducing overall company turnover.
Organised by The International News Media Association (INMA), the Global Media Awards competition rewards innovation and excellence in growing audience, brand, and revenue. From the competition’s 922 entries from 262 news brands in 44 countries, Global Media Awards were announced for news media companies from five continents — with the most emotional moments coming from the responses to the coronavirus and its economic impacts. From 185 finalists, 32 were selected first-place recipients.