SCMP wins Silver at Marketing Excellence Awards 2018

November 22, 2018
SCMP Updates

Winning project  ‘A Year of Wisdom’ recognised for Excellence in Print Marketing as Best Print Campaign

The SCMP is toasting its success after being honoured for its print marketing at a top awards ceremony.

Winners and finalists in the Marketing Excellence Awards 2018 celebrated their industry recognition at a grand ceremony and gala dinner at the InterContinental Hong Kong on November 9.

The expert panel of industry leaders and senior marketers selected SCMP’s “A Year of Wisdom” for the Excellence in Print Marketing category, awarding the SCMP Marketing Solutions team Silver for “the most effective and innovative use of the print media platform with impressive or influential images to achieve a specific marketing outcome, be it branding or a call-to-action”.

Created for client Hongkong Land, “A Year of Wisdom” was LANDMARK’s 2017 branding campaign. Building on the success of previous campaigns produced by the SCMP Marketing Solutions team, it featured popular cartoonist Harry Harrison’s musings on wisdom to deliver a fresh image for this leading luxury shopping destination in Central.

The campaign opened  with a full SCMP newspaper wrapper and new in-mall decorations, and was sustained by appearances in the SCMP and on the LANDMARK website. From initial brainstorming to final implementation, SCMP Marketing Solutions was intimately involved at every stage.

The Marketing Excellence Awards is Hong Kong’s main annual event recognising excellence in the marketing communications services industry. This year’s event featured 32 categories across a broad range of disciplines.

To learn how SCMP Content Specialists can help you reach your audience with engaging content and a truly creative vision, simply contact us.

About South China Morning Post 

South China Morning Post is a leading global news company that has reported on China and Asia for more than a century. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.Its editorial teams are powered by emerging digital technologies to create innovative ways to tell Asia’s most important and compelling stories.

Against the backdrop of shifting discovery and consumption behaviours, SCMP reaches users across distributed media platforms including, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper.  SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China.

About Morning Studio 

Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events.

For further information, please contact us