SCMP’s experts share Digital Marketing and Big Data insights

April 23, 2018
SCMP Updates

Mi Li and Korey Lee use SCMP as case study to show best practices for capturing new media opportunities
 
Two of the world’s most informed voices navigating the evolving digital media landscape shared their insights at industry events, using real-world case studies to illustrate their views, including covering SCMP’s own transformation as a content powerhouse positioned at the intersection of information and technology.
 
Mi Li, SCMP’s head of global marketing, spoke at the Digital Marketing & Strategy Innovation Summit, while Korey Lee, SCMP’s director of data analytics and insights, presented at the Big Data & Analytics Innovation Summit at The Mira Hong Kong on April 18 and 19.
 
Both speakers explored the market dynamics of shifting audience priorities and preferences, including consumer behavioural trends, and how to leverage opportunities amid industry disruptions from a variety of emerging applications and media formats.
 
Mi also talked about four crucial stages of transformation the SCMP is undergoing (identity, organisational, digital and market changes), and Korey shared his thoughts on revamping SCMP’s data operations that affect user intelligence, product and content development, news distribution and reader engagement.
 
Contact SCMP today to learn about how you can leverage our world-class media expertise to effectively reach the audience you want.
About South China Morning Post 

The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP’s headquarters are in Hong Kong, where it is the city’s newspaper of record. Our teams span Asia and the United States, working together to connect with news consumers around the world. We are committed to informing and inspiring through journalism of the highest standards. 

Against the backdrop of shifting discovery and consumption behaviour, SCMP reaches users across distributed media platforms such as SCMP.com, smartphone and tablet apps, social media and messaging platforms, as well as our flagship newspaper. ​In addition to the South China Morning Post broadsheet, we also publish the Sunday Morning Post, Post Magazine, STYLE andThis Week In Asia​​. SCMP.com, attracts millions of readers and generates tens of millions of page views per month, providing a perfect channel for our advertisers to reach a worldwide audience.

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