Social Media Landscape in APAC

February 24, 2020
Industry News
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Social media is one of the top categories accessed by digital audiences worldwide, ranking higher than other popular categories such as news, entertainment and retail. 
In December 2019, APAC had most of the global social media unique visitors, representing 64% of the global audience.

In this report, we analyse the social media landscape in APAC and share some key insights from around the region.

Key topics covered in the report include: 

  • Breakdown of global social media audience by region in terms of both unique visitors and time spent
  • Size of social media audience in the different markets in APAC
  • How users in certain markets (India, Indonesia, Malaysia) access social media (mobile-only vs multi-platform)
  • Affinity of age groups towards social media
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About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behaviour and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit comscore.com.
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